A couple of days ago, I was watching a funny situation. A popular blogger started his course. With sales naturally a complete ambush. He was lamented for a long time about it, but apart from not being able to launch it, there was a big mental jamb that ruins many online sales.
There are 2 options to make money in social networks: advertising or sales. On the first option, different bloggers, media, and the public sit tightly. The second option is entrepreneurs, experts, and business.
Both are good, but look at the nuance… You can’t mix them up in any way. So it’s either you or the store.
The shop may have its own media, which will sometimes promote it, but the shop itself cannot.
This mistake is often made by newcomers. They think that if they share useful content, give it a lot, it will affect sales (and that’s really true, but not the way they think).
In the end they write a lot of useful information, shoot useful videos, give advice… In general, they depict the role of the media, but then they try to sell something and… nothing comes out.
It’s a standard situation.
Do you know which channel sells best on TV? Shop on the couch…
No channel sells as they do on the couch shop. Do you know why?
There’s no news or other “useful content.” It’s just sales…
Of course, such a hard option is hard to pull off in social networks, unless you are trading stolen. But in general, the idea is that all content in the selling account should serve one purpose – SELL!
This is a bit illogical and not what different SMM “gurus” teach, but it is.
If you fill people with useful content, you are perceived as the media, and the media buy entertainment, not products.
So make up your mind whether you’re selling or having fun.