Friends, Google Analytics has a very important indicator called Session Duration. This is what I will talk about in this article.
So, Session Duration is an average duration of one session from visitors on a site. The indicator is very important because it can be used to determine how interesting your site is, and how long visitors stay. Of course, if the site is new, the average duration will not be high because there are simply no so many materials for familiarization, but if your resource is already quite old, and the index is low – it is an occasion to think about the quality of content.
I’ll show you how much time visitors spend on average (the data is taken from yesterday) on the example of my site (I have a Ukrainian interface, but I have allocated this indicator to the arrow).
As you can see, the average duration is 3 minutes and 57 seconds, 161 visitors and 332 sessions. My blog is new, not much material. It fluctuates from day to day. Sometimes there are moments when I record the index at the level of 7-10 minutes.
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My blog is a little experimental. I want to improve and put into practice new SEO methods in order to demonstrate results and calculate possible positive or negative points, if necessary.
I do everything for you. Expect new articles about Google Analytics.