Last year a special institution was opened in the French capital. It is a coffee house of the famous world brand Saint Laurent. Coffee, various drinks and branded pastry are served there. Along with shopping, visitors get a QR code, which is used to listen to the weekly updated playlist.
👉🏼 This is a great example of how a brand can go beyond a single industry to get closer to its audience.
This may not be the coffee shop where the French will meet friends every day, but it is another charming temple of the brand that people love so much.