By now you have heard about the Coronavirus.Сontinued here
The sad reality is that it is spreading quickly and will continue to spread for a while.
Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast?
No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected.
And because my ad agency works with hundreds of companies in all the major sectors and we have 7 offices around the world, we are already starting to see how it is impacting marketing (I’ll share the data below).
So what does this mean for you?
Well, before I go into that, let me be clear on what marketers should NOT do.
The influence of the new type of coronavirus COVID-19 is gaining momentum: leading world publications talk about the economic crisis and rising unemployment. I agree with these forecasts, but I will not talk about numbers Read more…