Google has announced the launch of new targeting opportunities for advertising in Search – audiences of interest and seasonal events in the context of audiences of interested customers.
Hobby audiences help to increase brand awareness among potential customers and attract their attention. For example, a seller of hiking goods can reach active tourists, using the audience on the interests of “Active recreation enthusiasts”, along with keywords on the topic of camping.
Audiences of interested customers allow reaching users who are actively interested in the goods and services offered or who compare competing offers. Seasonal events in the context of the audience of interested customers in Google Search and YouTube will be suitable for advertising taking into account seasonal factors.