We live in information chaos. Even if you work honestly and diligently, competitors can make your potential customers believe the opposite. Negative often leaps into society on an emotional level and prevents critical thinking. This is the most true of big business, but each of us can face this problem.

Reputation, no matter what field, is very important: it affects the search for work, business, and even everyday life. I don’t think anyone wants to communicate with someone who has a questionable reputation, do they? But not about that now. I’m talking about reputations in the business. Your potential clients or partners are looking for a performer to whom they can entrust a certain type of work or commitment.

In my subjective opinion, reputation consists of

  1. Level of proficiency and craftsmanship ;
  2. Feedback.

The level of craftsmanship and quality is almost unaffected by external factors and everything depends entirely on you. But no not feedback. You probably don’t rarely see reviews on the online that look like lies or have confirmed facts that they were paid for. Do you? And what prevents your competitors from doing this against you? The answer is simple: nothing (perhaps a conscience).

It’s hard to fight, but it’s no big deal. Personally, I see in it an experience that will be useful for you – especially when you plan to expand your business. You will be prepared for such events and manipulations.

To prevent this, I recommend that you check your potential customers: a thorough review of information on social networks and search engines. Do not be paranoid, but think critically and be able to filter all information and manipulation. Problems and inadequate clients can strike an irreparable blow to your reputation.

In conclusion, work honestly, analyze information and respond reasonably to ill will. In the case of negativity, give clear and structured reasons for your position, which will dispel doubts.


Volodymyr Kuzma

Volodymyr Kuzma

“Formal education will make you a living; self-education will make you a fortune.” – Jim Rohn

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